Thursday, 26 September 2013

Renault Arrives In Indonesia

French car maker Renault made its entry into the Indonesian car market. The company has decided to make its entry with none other than the Duster. Renault’s entry into the Indonesian market is a partnership with multi-brand car importer Indomobil that currently deals in passenger vehicles, commercial vehicles and even Suzuki two-wheelers. Renault hopes to replicate the success the Duster had in India and plans to have the crossover locally assembled in Indonesia. The Duster has been launched with a 1.5-litre dCi engine that produced 83 HP. Renault plans to build its market reputation by offering more powerful variants, including the petrol editions.

The Koleos and Megane will also be launched soon giving the indication that Renault intends to cover both the premium and regular passenger vehicles segment. Currently Renault offers both the Duster and Koleos in India. The Duster has seen an overwhelming response from buyers as its price point struck a positive chord. The Koleos hasn’t seen a similar response as it is available only in one trim (2.0-litre automatic diesel) and is overshadowed by competitors like the Toyota Fortuner and SsangYong Rexton. However, Renault’s decision to launch the Megane in Indonesia may be a reason for Indian buyers to smile, as it could make its way here as well depending on the reaction it receives in Indonesia.

The middle class in Indonesia has expanded, resulting in a rise in demand and growth in the automotive sector. A gradually widening economic base has made it a target for several car makers and Renault seems to be the first of many. The Duster is available at a price of 239 million Indonesian Rupiah (approximately INR 13 lakh). With more models on the way from Renault in Indonesia, there is more good news for India as there will be higher exports from its plant in Chennai. The partnership with automotive giant Indomobil will enable Renault to expand rapidly and use its network extensively. 

No comments:

Post a Comment