Triumph Begins Bookings

In the week leading up to Triumph Motorcycles India’s launch several shots of their first dealership opening in Bangalore emerged. Even though neither one of the showrooms have cut the red ribbon, Triumph has officially opened for bookings. The British bike legend was launched on November 28th this year amid much anticipation. Triumph had announced that they would commence bookings by the 2nd week of December and have gone through albeit after a short delay.



Throwback to that launch Thursday in November & you would remember Triumph’s plan to have nine dealerships in India within the first quarter of 2014. Currently the first two dealerships are down south while the bookings in Delhi & Mumbai are expected to be operational by the end of January. However, for the customers who are fortunate enough to have booked their motorcycles already deliveries will be around the same time as when bookings commence for other cities. Triumphs plant at Manesar, Haryana will be producing the models that are expected to invite higher demand. The Triumph Bonneville, Bonneville T100, Daytona 675R, Thruxton, Street Triple & Speed Triple will all be coming in through the CKD route and will be assembled here. The Tiger Explorer, Rocket III, Tiger 800XC and Thunderbird storm will all be complete imports and therefore invite higher duties.  Triumph’s price tags begin at Rs 5.7 lakh for the classic Bonneville & go all the way up to Rs 20 lakh for the flagship Rocket III.



Here is the complete price list: (Prices may vary depending on your location)

1. Bonneville-...................................5.70 lakh
2. Bonneville t100-...........................6.60 lakh
3. Thruxton-....................................6.70 lakh
4. Street triple-................................7.50 lakh
5. Speed triple-................................10.4 lakh
6. Thunderbird storm-.......................13 lakh
7. Rocket III -...................................20 lakh
8. Tiger 800XC-................................12 lakh
9. Tiger explorer-.............................17.9 lakh
10. Daytona 675r-.............................11.4 lakh

While Triumph is beginning its exploration of the Indian market, the all American legend Harley-Davidson had readied the Street 500 and Street 750. Harley-Davidson’s “By-India-For-India” Street siblings are slated for a launch any day now and may well pose a serious threat to Triumph. Most people had their excitement let down by Triumph’s heavy pricing & with the Street 500 & 750 expected to arrive below the 5 lakh price bracket the British legend may struggle to compete with the yanks.